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The Meaning of TŪTĒ
Inspired by the meaning of tūṭe (parrot), we celebrate the colors, stories, and nostalgia of Iranian heritage through culturally accurate designs.
Whether you’re gifting to someone Persian or simply love unique, meaningful art, our collections blend tradition with a premium, modern touch.
Explore our products and discover pieces made to be thoughtful, cultural, and beautifully different.
Apparel!
Carry the heritage!
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Peace & Freedom Hoodie — Red Victory Hand Graphic with "Now We Are Free" Text
Regular price $58.63 USDRegular priceSale price $58.63 USD -
Cropped Hoodie — "Women, Life, Freedom" Peace Sign Feminist Crop Top
Regular price From $59.95 USDRegular priceSale price From $59.95 USD -
Unisex Cheers T-Shirt! Beer Bottle Cheers T-Shirt
Regular price From $20.68 USDRegular priceSale price From $20.68 USD -
Cheers! Festival Crop Top – Women’s Party Tank with Clinking Bottles Graphic
Regular price From $25.28 USDRegular priceSale price From $25.28 USD -
Chera Nemifahmi? Hoodie — Colorful Exploding Nativity Graphic Hoodie
Regular price From $62.13 USDRegular priceSale price From $62.13 USD -
T-Shirt — 'She Is A Persian
Regular price From $52.12 USDRegular priceSale price From $52.12 USD
Nazar's Evil Eye!
Protect the loved ones!
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Dainty Gold Evil Eye / Nazar Choker Necklace
Regular price $17.92 USDRegular priceSale price $17.92 USD -
Layered Cowhide Evil Eye Leather Bracelet
Regular price $8.78 USDRegular priceSale price $8.78 USD -
Simple Rose Gold Evil Eye Anklet
Regular price $25.92 USDRegular priceSale price $25.92 USD -
Trendy Turkish Zircon Evil Eye Adjustable Bracelet
Regular price $20.03 USDRegular priceSale price $20.03 USD -
Stainless Steel Zircon Evil Eye Hamsa Bracelet
Regular price $16.00 USDRegular priceSale price $16.00 USD -
Blue Tassel Evil Eye Hamsa Keychain
Regular price $11.00 USDRegular priceSale price $11.00 USD
Stationary!
Iranian Inspired!
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Limited Edition Persian Hijri Shamsi Desk Calendar 1405 (Mar 2026–Feb 2027) — Iranian Landmarks (Free Shipping)
Regular price $29.99 USDRegular price$36.99 USDSale price $29.99 USDSale -
Evil Blue Eye Postcard Bundle — Illustrated Postcards with Envelopes
Regular price From $20.45 USDRegular priceSale price From $20.45 USD -
Evil Eye Nazar Postcard Bundle with Envelopes — Protective Nazar Blur Design
Regular price From $20.45 USDRegular priceSale price From $20.45 USD -
Tehran Milad Tower Postcard Bundle with Envelopes
Regular price From $18.15 USDRegular priceSale price From $18.15 USD -
Azadi Tower Ink Line-Drawing Postcard Bundle (Envelopes Included)
Regular price From $18.15 USDRegular priceSale price From $18.15 USD -
Tehran Sunset Postcard – Milad Tower Skyline (Crayon Style)
Regular price From $18.15 USDRegular priceSale price From $18.15 USD
Persian Stories & Traditions
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A Simple Guide to Persian Tea and Its Timeless Traditions
Read nowA short introduction to Persian tea, from its rich color to its cultural meaning...
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Why Pomegranates Matter in Persian Culture
Read nowA short introduction to the pomegranate in Persian culture and why it represents beauty, abundance, and...
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Persian Patterns Explained
Read nowAn easy guide to Persian motifs, from floral and geometric shapes to calligraphic art, and why these designs continue...
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What Is the Evil Eye (Nazar) and Why It’s Used in Gifts
Read nowTheevil eye, known asnazarin Persian and many Middle Eastern cultures, is one of the most...
Blogs
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What Is Zellige? A Persian–Moroccan Tile Tradit...
A clear guide to Zellige tilework—its origins, connection to Persian art, defining features, and why this geometric tradition remains popular in modern design.
What Is Zellige? A Persian–Moroccan Tile Tradit...
A clear guide to Zellige tilework—its origins, connection to Persian art, defining features, and why this geometric tradition remains popular in modern design.
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Persian Calligraphy Styles Explained: Nasta'liq...
A simple guide to the main Persian calligraphy styles—Nasta'liq, Shekasteh, Naskh, and Kufic—and what makes each script unique.
Persian Calligraphy Styles Explained: Nasta'liq...
A simple guide to the main Persian calligraphy styles—Nasta'liq, Shekasteh, Naskh, and Kufic—and what makes each script unique.
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Why the Color Blue Is Special in Persian Archit...
A simple explanation of why blue is a defining color in Persian architecture and design.
Why the Color Blue Is Special in Persian Archit...
A simple explanation of why blue is a defining color in Persian architecture and design.
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The Shahnameh: A Simple Introduction to Iran’s ...
A short introduction to the Shahnameh, Iran’s legendary epic poem written by Ferdowsi.
The Shahnameh: A Simple Introduction to Iran’s ...
A short introduction to the Shahnameh, Iran’s legendary epic poem written by Ferdowsi.

















